Beyond purple shampoo, color correct and care like a pro with professional tailored dyes to neutralize unwanted warm tones, in L’Oreal’s most caring formula, Serie Expert Chroma Creme. Chroma Creme Purple keeps blonde to platinum hair as beautiful as from a salon. Remove unwanted yellow tones with this creamy care shampoo that neutralizes warm reflections thanks to a professional formulated pigment. Using Co-Emulsion Technology, with 10x smaller caring agents targeting the most damaged & porous areas, hair is evenly toned and nourished.